By Ibrahim Yusuf
Leading fruit juice, drinking yoghurt, evaporated milk, and snacks manufacturer, CHI Limited, has expanded its nourishment offering with the introduction of Hollandia Zero Yoghurt. It is a premium innovative product offering that combines the natural taste and nutrition of yoghurt with unique benefits of Zero Added Sugar, Zero Artificial Sweetener and Zero Lactose.
The product launch will be supported by a campaign with the launch message, “So Much Yoghurt Goodness, Zero Compromise,” and deployed across TV, Radio, Out-of-Home, Digital platforms, Van branding, and Point of Sale communication channels.
The new Hollandia Zero Yoghurt is a perfect option for those looking to explore a more mindful approach to drinking yoghurt, while being able to enjoy the goodness of yoghurt. Hollandia Zero Yoghurt targets the increasing number of health-conscious consumers who desire a nourishing drinking yoghurt beverage that has no added calories.
Hollandia Zero Yoghurt’s unique premium packaging will appeal to its target audience and ensure the brand stands out on shelves in stores. The packaging boldly highlights its nutritional cues such as Zero Added Sugar, Zero Artificial Sweetener, Zero Lactose and nourishing goodness, reassuring consumers of a high quality yoghurt despite being a lower calorie option.
#CHI #Limited #unveils #Hollandia #yoghurt