The Coca-Cola Company has appointed Alfred Olajide as vice president and managing director of its Nigeria operations.
Olajide has served in different capacities in Africa, including Franchise Director for Cluster Markets in Southern and Eastern Africa Region, director of Revenue Growth Management in East and Central Africa, and Strategy Head for Nigeria Franchise.
In August 2020, Coca-Cola announced a global restructuring. The new structure sees its erstwhile 17 business units compressed into nine operating units.
Chairman and CEO James Quincey said the changes would shift marketing to drive more growth and ‘put execution closer to customers and consumers while prioritising a portfolio of strong brands’.
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