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The beautiful moments of UEFA EURO 2020™ made magical by vivo

The beautiful moments of UEFA EURO 2020™ made magical by vivo

As the closing ceremony concludes and the tournament enters the final, vivo shares highlights captured pitch-side and beyond.

Lagos, Nigeria. July 12, 2021With the conclusion of the closing ceremony of UEFA EURO 2020™, presented by vivo, fans everywhere have had nearly a month of beautiful moments around the beautiful game. Throughout the tournament, vivo has been helping encourage and enable people around the world to be in the moment and get closer to the action as they connect and celebrate with friends, family, and fellow fans.

As the first-ever presenter of the EURO 2020 Closing Ceremony, vivo presented a uniquely spectacular championship finale at the Wembley Stadium, integrating state-of-the-art AI technology and exceptional performances for the event’s millions of global spectators. As one of the first large-scale sporting events following a year of social distancing, the EURO 2020 was the most technologically advanced European Cup in the championship’s six-decade history, catering to the high expectations and passion of fans across the world.


Before the tournament, vivo debuted its “To Beautiful Moments” campaign and invited fans to channel their energy into the game by sharing their applause and cheers on social media. The content generated by fans was featured during the EURO 2020 closing ceremony. As the official partner of the tournament, vivo also used its proprietary AR technology to repair memorable photos of famous moments in the storied tournament’s history.
vivopresented the restorations of these beautiful moments to UEFA as an official gift for the 60th anniversary of the UEFA European Football Championship.

Speaking following the closing ceremony, Spark Ni, senior vice president and CMO of vivo, said: “Our brand is thrilled to have helped make moments around the beautiful game a little more magical for our users, followers and fellow fans. Throughout the tournament, it has been amazing to connect with people across the globe and we look forward to channeling this passion into our continued partnership with UEFA.”

About vivo

vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.

 

With headquarters in China, supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up five production hubs (including brand authorized manufacturing center), across China, South- and Southeast Asia, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 40 countries and regions, and is loved by more than 400 million users worldwide.

 

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to build technology for good.

 

To learn more, please visit http://www.vivo.com/ or stay informed of vivo’s news at https://www.vivo.com/en/about-vivo/news.

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